The Glove Company – PV800 KOMODO Vigilant PVAD Glove Video Production Proposal
Prepared by:
The Why
Strategic Vision & Audience
Target Audience
The content targets non-electrical tradespeople, specifically plumbers, demolition workers, and construction labourers who encounter electrical hazards as a secondary risk during their daily work. Secondary audiences include site managers, safety officers, and PPE procurement decision-makers.
Creative Direction
The visual approach is live-action realism. No animation, no clinical product demos. The camera goes where the tradesperson goes: under houses, into walls, onto dusty demolition sites. The tone is gritty and grounded, built around “near-miss” scenarios that provoke recognition.
The audience should watch and think, “I have seen this happen on site. This product is for me.”
Funnel Strategy
The deliverables follow a three-stage marketing funnel. The TVC drives broad awareness. Social content targets specific trades with relatable scenarios. The explainer video converts interest into action by simplifying the technical pitch for buyers and safety managers.
Creative Treatment
The following scenario outlines are intended to give a sense of creative direction and tone. These are starting points, not locked-in scripts. Full concepts will be developed collaboratively during the pre-production phase, drawing on your team's product knowledge and real-world trade experience to ensure every scenario feels authentic.
Plumbing Scenario
A plumber is called out to a routine water meter replacement at a residential property. The camera follows them close, handheld, capturing the tight, damp workspace under the house. As they begin to unscrew the old meter, the water is unusually warm. What they do not know is that a faulty solar system has sent current into the pipework through a broken ground connection. As their hand moves toward the pipe, the PVAD glove triggers: a sharp 95dB alarm and flashing red LED. They pull back. A utility electrician later confirms the fault was life-threatening.
Demolition Scenario
A demolition worker is stripping out an older commercial interior. The environment is dusty, cluttered, and loud. They are using a reciprocating saw to section a conduit that has been signed off as de-energised. The panel marking says it is dead. But a T-connection from an adjacent room has left a 110V line active inside the conduit. As the worker’s gloved hand approaches the cut, the PVAD glove fires its alert sequence. They stop mid-cut, check the line, and realise the panel marking was wrong.
Construction Scenario
A construction worker is repositioning an aluminium ladder on a busy site. Overhead power lines run across the boundary of the property, but the focus is on the job at hand, not what is above. As they lift the ladder and begin to walk it upright, the top end arcs toward the overhead lines. The PVAD glove picks up the increasing electrical field before the ladder makes contact. The alarm sounds. They lower the ladder and step back. The crew stops and reassesses the setup.
The End Tag
“Coming Home”
Each scenario closes with the same emotional beat. The worker arrives home at the end of the day. They walk through the front door. Their kids run to greet them. Their partner looks up from the kitchen. It is an ordinary moment, but the audience knows it almost was not. The PVAD did not just prevent an injury. It brought them home.
These treatments are designed to be adapted across both TVC and social media formats. A single scenario can be filmed as a tense, cinematic 30-60 second spot for broadcast, then re-cut into punchy 15-second social clips that focus on the PVAD moment of detection. The specifics of each scenario will be refined during pre-production in close collaboration with your team.
Options
To give you flexibility, three production options have been outlined below. These are designed so you can select the scale and depth of content that best aligns with your marketing objectives, or mix and match elements across tiers to build something custom.
Option One
1 x 30s Brand Commercial (with 15s cutdown)
A high-impact brand commercial built around a single “near-miss” scenario, designed for broad awareness. Announces the PVAD’s existence and establishes it as the new standard for on-site electrical safety. Suitable for online distribution and future broadcast. Delivered in 16:9 (Horizontal).
1
3 x Short-Form Social Videos (15-30s each)
One video tailored to each core trade niche: plumbing, demolition, and construction. Each places the PVAD in a recognisable, trade-specific hazard scenario designed to provoke the reaction “I have seen this happen on site.” Optimised for Instagram Reels, TikTok, and Facebook. Delivered in 9:16 (Vertical) and 16:9 (Horizontal).
2
1 x Technical Explainer Video (60-90s)
A clear, concise walkthrough of the PVAD’s key features designed for the website and for the sales team to send directly to prospects. Covers how the detection works, key specs, and why it matters, in plain language. Delivered in 16:9 (Horizontal).
3
Option Two
1 x 30s Brand Commercial (with 15s cutdown)
As per Option One. A high-impact brand commercial built around a “near-miss” scenario for broad awareness.
1
6 x Short-Form Social Videos (15-30s each)
Two videos per trade niche (plumbing, demolition, construction), allowing for A/B testing of different scenarios and messaging angles within each trade segment. Delivered in 9:16 (Vertical) and 16:9 (Horizontal).
2
1 x Technical Explainer Video (60-90s)
As per Option One. A clear walkthrough of the PVAD’s key features for website and sales team use.
3
Option Three
1 x 60s Hero Commercial (with 30s + 15s cutdowns)
A cinematic, high-production-value hero piece designed for broadcast television and premium online placement. Built around a signature “near-miss” narrative with maximum emotional impact. Delivered in 16:9 (Horizontal).
1
8-10 x Short-Form Social Videos (15-30s each)
Multiple storylines per trade niche, supporting a 6-12 month content calendar with enough variety to keep audiences engaged across platforms. Delivered in 9:16 (Vertical) and 16:9 (Horizontal).
2
1 x Technical Explainer Video (60-90s)
As per Options One and Two. A clear walkthrough of the PVAD’s key features for website and sales team use.
3
Photography Suite
Comprehensive still photography captured across all shoot days, providing a full visual asset library for website, social media, print collateral, and sales materials.
4
Project Inclusions & Investment
Option One
This option provides the foundational video assets required for a high-impact market launch across social, online, and sales channels.
Deliverables At A Glance
- 1x 30s Brand Commercial (+ 15s cutdown)
- 3x Short-Form Social Videos
- 1x Technical Explainer Video
Project Phases
Phase 1: Pre-Production
Collaborative scripting, storyboarding, and shoot scheduling to align all video content with the PVAD launch strategy.
Phase 2: Production
Three full days of on-location filming across trade-specific environments (plumbing, demolition, construction) with a two-person crew: Director/Producer and Camera Operator covering camera, lighting, and audio.
Phase 3: Post-Production
Editorial assembly, professional colour grading, sound design, and motion graphics to ensure a cinematic finish across all deliverables.
$16,400 + GST
Option Two
This option offers an expanded asset library including additional social content and drone coverage for a sustained multi-month campaign.
Deliverables At A Glance
- • 1x 30s Brand Commercial (+ 15s cutdown)
- • 6x Short-Form Social Videos
- • 1x Technical Explainer Video
Project Phases
Phase 1: Pre-Production
Detailed scripting, storyboarding, and location scouting. Niche-specific scenario development for each trade segment to maximise content variety.
Phase 2: Production
Five full days of videography across multiple trade environments with a two-person crew, utilising drone and ground-based coverage for a broader range of vision.
Phase 3: Post-Production
Editorial assembly, professional colour grading, sound design, motion graphics, and delivery in all required formats.
$27,500 + GST
Option Three
The complete campaign package, delivering a hero-level TVC, a deep social content library, professional photography, and the production value to position KOMODO as the market leader.
Deliverables At A Glance
- • 1x 60s Hero Commercial (+ 30s + 15s cutdowns)
- • 8-10x Short-Form Social Videos
- • 1x Technical Explainer Video
- • Photography Suite
Project Phases
Phase 1: Pre-Production
Full creative development including detailed storyboarding, location scouting, and casting coordination. Multiple storylines developed per trade niche.
Phase 2: Production
Seven full days of filming with a two-person crew across multiple locations and trade environments, utilising drone and ground-based videography and photography for maximum coverage and cinematic production value.
Phase 3: Post-Production
Comprehensive editorial assembly, professional colour grading, sound design, motion graphics, and complete photo processing. Extended post-production allocation for the full scope of deliverables and revision rounds.
$48,700 + GST
Project Timeline
Phase 1
Pre-Production & Strategy
Collaborative scripting, storyboarding, location scouting, and scheduling. We lock in the near-miss scenarios for each trade, plan shoot logistics, and confirm talent requirements. Your input is critical during this phase to ensure every scenario is authentic.
Phase 2
Production - Filming
On-location filming across trade-specific environments with a two-person crew. Shoot days are structured to maximise efficiency, capturing video and photography simultaneously. All filming planned around availability of the updated PVAD glove model. (Duration and scope varies by tier)
Phase 3
Post-Production
Editorial assembly, colour grading, sound design, and motion graphics. Draft edits provided for review with revisions incorporated before final delivery. All video assets delivered in platform-specific formats (16:9 for TVC/YouTube, 9:16 for Reels/TikTok).
Phase 4
Final Review & Delivery
A collaborative review round to finalise all edits. Final delivery includes all master files in required formats and processed photography suite (Options Two and Three).
A Note on Talent
The pricing above does not include talent/actor fees. The preferred approach is to source real tradespeople for authenticity, which aligns with the “relatable reality” creative direction. If we are unable to source suitable tradespeople for filming, we will need to explore professional talent, and that cost would be discussed and agreed separately.
A Note on TVC Broadcast Delivery
Once the TVCs are finalised, there are additional steps required to get them to air, including ClearAds (CAD) approval and delivery to television networks via Adstream. These logistics and associated costs will depend on which networks and regions you choose to target, so we will work through this together in future meetings once the campaign direction is confirmed.
Inclusions
All options include travel within approximately one hour of Newcastle, all equipment hire, two rounds of revisions per deliverable, and final delivery in all required formats. Not included: talent/actor fees (if required), TVC broadcast delivery and network trafficking (to be discussed), and location hire (if applicable).
Why work with us?
What's the next step?
This proposal is a starting point. The options are designed so you can select the tier that fits your current priorities and budget, or we can mix and match elements to build something custom. To get the ball rolling, simply hit “Reply” on the email where you received this proposal or call us on 0492 506 207 and let us know which direction aligns best with your goals.